
Redefine Contracting
About
Justin Rodgers
I grew up and reside with my wife and two children a small town in central Michigan called Farwell. I have spent over a decade in the contracting industry. From commercial diving to cell tower climbing as well as concrete and foundation repair, I have worked with many different companies and all kinds of people. I have also lead teams of people both in the field as well as the sales teams out on the front lines.
I started Redefine Contracting in August of 2024 with a vision to change how people view contractors. I asked myself several questions.
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What if we lived in a world where customers trusted their contractor as much as their doctor?
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What if Contractors focused more on making a difference in someone's life rather than making money?
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What if Contractors actually learned how their work would impact the customers life?
These questions allowed me to layout a path that contractors and customers can walk together and at the end both have an experience that is exceptional in every way. Fulfilling work creates fulfilling lives and that is what I am here to foster.

Purpose: Building Exceptional Contractors


What Can We Fix?
Across the country customers have the same disdain for contractors. These are the top complaints they express over and over:
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Failure to show up
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Poor quality of the workmanship
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Leaving a mess at the end of the job
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Raising the price of the project
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Terrible communication all around
Should this be normal? I don't believe it should be. Work with me and I will show you how to consistently help more customers without sacrificing their experience. That's right, we can do both!